Galo Fernando Morales Flores, along with his wife Maria Alexandra Rivera and his extended family, grow coffee on their 350-hectare plot in the community of San José de Minas, a small town in the northwestern part of Pichincha, a short trip north of Quito. They describe their farm, Finca Cruz Loma, as a marvelous paradise whose temperate, tropical climate allows for a huge variety of flora to thrive—the family grows guanábana (soursop), corn, beans, and a plethora of citrus—all in addition to coffee. 

Coffee, though always a source of income, has recently brought a lot of recognition for Galo, Maria Alexandra, and the whole family, as winners of Pichincha’s regional quality competition and as featured producers in Ecuador’s national barista competition, both in 2019. In 2020, Cruz Loma took third place in the national “Taza Dorada” quality competition. Across residents and tourists alike Ecuador has a strong domestic market for roasted coffee, so honors such as these have no small impact on a farm’s brand. 

Finca Cruz Loma has been in Galo’s family going back 80 years. His grandparents were the first owners, who passed the property to their children, and now he and his four brothers are in charge. Galo’s experience in coffee began 20 years ago working alongside his mother on the farm; he would go on to work professionally in the coffee sector, for exporters and as a project manager, before returning to full-time farming. In Galo’s words, “cultivating my coffee is an activity that allows me to apply and develop the skills and habits I’ve learned over the years; it’s also an essential resource for my family, since my wife, my daughters, and myself are all involved with the production and marketing of our coffee. Everybody in the family has a critical role in the coffee’s success.” 

The principal harvest months in northern Pichincha are June to September, but the family continues picking through December. Ecuador’s namesake position on the Earth’s equator means that medium-altitude coffee enjoys practically a perfect year-round growing season, often with flowering and ripe cherry sharing the same branch most months.